Privacy Policy

Your privacy, clearly explained

LIID Digital (Pty) Ltd ("LIID Digital", "we", "us") operates the AI voice agent platform at liiddigital.co.za and the client portal at app.liiddigital.co.za. This Privacy Policy describes how we collect, use, store and protect personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

By accessing our website or using our platform, you consent to the collection and processing of your personal information as described in this policy.

Only what we need

We collect only what is necessary to provide and operate our services:

• Identity and contact details — name, email, phone, business name
• Business information — website URL, country, subscription plan
• Call recordings and transcripts generated during voice agent operation
• Lead data captured by your AI agent during calls
• Billing information including subscription plan and transaction references — card details are handled exclusively by payment providers and never stored by us
• Usage data such as call minutes and login activity

Lawful purpose, nothing more

We process personal information only for the following purposes:

• Service provisioning and delivery
• Billing and payments
• Support and communication
• Platform security and integrity
• Legal compliance

Protected by design

Data is stored on dedicated private servers. Where data is processed outside South Africa, we ensure appropriate safeguards are in place consistent with POPIA's requirements on cross-border transfers.

• All data in transit is encrypted using TLS 1.2 or higher
• We apply industry-standard encryption and access controls across all systems
• Passwords are never stored in plaintext

Only what the platform requires

We share personal information only with service providers strictly required to operate the platform. We do not sell data to any third party. These providers are:

• PayFast — ZAR payment processing
• Paystack — USD payment processing
• Deepgram — speech-to-text transcription (audio streamed during calls only, not retained)
• Google Cloud via Gemini and Neural2 — AI response generation and voice synthesis
• Switch Telecom & SignalWire — SIP telephony and call routing
• Resend — transactional email delivery
• Hetzner — server infrastructure

We keep data only as long as needed

• Account and profile data — retained for the life of your subscription plus 30 days after cancellation
• Call transcripts and recordings — retained for 90 days then deleted
• Lead capture records — retained until you request deletion
• Billing history — retained for 5 years to comply with South African tax requirements
• Server and access logs — retained for 30 days then purged

Rights that belong to you

You have the right to:

• Access personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion subject to legal retention obligations
• Object to processing not required for service delivery or legal compliance
• Withdraw consent at any time

By registering, you confirm

By registering an account or using the LIID Digital platform you confirm you have read this Privacy Policy and consent to the collection and processing of your personal information as described.

If you provide information about third parties — such as caller details captured by your AI agent — you confirm you have the necessary authority or consent from those individuals.

We'll tell you before we change anything

We may update this Privacy Policy to reflect changes in our practices or applicable law. Material changes will be communicated by email to registered account holders at least 14 days before taking effect. The current version is always available at liiddigital.co.za/privacy-policy.

Reach our Information Officer

For formal POPIA requests or any privacy-related query: